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Home page » News » Hilton Hotels & Resorts Unveils Report on Global Spa Trends

Hilton Hotels & Resorts Unveils Report on Global Spa Trends

Generational use of spas, the overall impact of spas on hotels and the increasing significance of the male spa-goer are among key topics discussed in "Emerging Global Spa Trends," a newHilton Blue Paper released by Hilton Hotels & Resorts, the flagship brand of Hilton Worldwide. The report outlines insights from a collection of industry experts, including the Hilton Worldwide spa team, founders of top spa product brands and other thought leaders in this space. The Hilton Blue Paper also includes a survey of 6,000 respondents throughout the United States, Great Britain, Australia and China to offer additional global and regional insight. A key finding of the research is that nearly 50 percent of the respondents said the existence of a spa is an important factor in selecting a hotel, with Chinese travelers finding it most important followed by those from Australia.


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